I'm rebranding my men's apparel & lifestyle brand specializing in meaningful aesthetics and attention to detail. The current brand is Masters Los Angeles, but I want a name that has less direct meaning, is less aggressive, and is more elegant. Would like the new brand to be romantic, warm, cozy, intelligent, and cool in a classy / timeless way. The primary customers are males 25 - 40 who want their products to match their lifestyle/age but not in a boring way; someone who appreciates nicer/quality things but is still down to earth and can still be one of the guys (play sports, just hang out, relatable). For example, someone who may like listening to jazz music as well as hip-hop. Someone who likes to read books but still goes on Instagram. DO NOT USE THE WORDS company, design, or brand, and avoid anything that comes off as pretentious. Domain should be a .com that is two to three words and I admire brands like Aimé Leon Dore, Lacoste, Ralph Lauren, New Balance, jjjjound, Nike, Herman Miller.
- .com