Our core business is producing online coding courses. The initial offering will be Java programming language but we plan to extend to others (python, C#, Angular, etc). The courses are result-oriented, meaning training will focus on helping students learn the right skill sets needed for enterprise companies. The target audience is women, minorities, and eventually high school kids who want to get into software development or existing developers who want to up-skill. I want my audience to know/feel that any programming language can be learned with the right support in place as long as there is passion and desire to succeed. We admire brands like Nike, Apple, & Bite and are open to a .com or .io domain name.