The business is a male lip balm, with natural ingredients and unique flavors based in Australia. In the future, we may partner with liquor companies and do custom flavors based on their drinks, things like wild turkey honey, fireball, Jack Daniels, and cola. The brand is exclusively for men and should convey a fun, natural tone that will appeal to 18 to 50-year-old males in Australia and New Zealand. Customers are often tradesmen, laborers but also office workers. Open to .com, .co, or .com.au domains. The word "bloke" CANNOT be used due to trademark issues. Admire brands including tradie.com, aussiebum.com, & budgysmuggler.com.au