Online mortgage broker emphasizing simplicity of experience, customer satisfaction, and lowest prices in the Canadian marketplace dominated by cumbersome, expensive white glove services. Think of it as "better.com" or "rocketmortgage.com" for millennial first-time homebuyers in Canada. NAME MUST NOT USE THE WORDS mortgage, bank, rate, financial, home. We want our name to stand out in the marketplace and communicate our differentiated value proposition of simplicity, ease of mind, and saving clients money. Admire brands like better.com, properly.ca, & endy.ca and prefer .com but also open to really strong .io, .co, or .ca